But what IS a chatbot?
A chatbot is a computer program that uses artificial intelligence (AI) to simulate human conversation.
You may have seen these in action when you went to pay a cell phone bill or cable bill or buy something online. They provide a layer between the customer and service agents, and are often able to clinch a sale or answer a question for a customer without the need for any human contact whatsoever.
They can be extremely beneficial to companies in many ways. We’re going to take a look at some of the ways chatbots can be used in marketing, and how they can save you a lot of time and money.
You’re going to learn about some of the different chatbot programs that are available, and how to choose the right one for your needs.
If you think a chatbot can’t help you, think again! Almost every online business can benefit from a chatbot.
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