If someone asked you how many customers you had in your region, could you tell them? If you were asked how many sales prospects, you had, would you know?
Using CRM it is important to divide your customer data base into segments or regions, because if you don’t when you send out that email message, everyone is going to get it and at best it will result in a low response and worse it will annoy customers and have them drop off your mailing list. So how does one build a strong database that will improve your marketing results?
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